Setting the Selling Price

by IBH Staff Writer 30. April 2007 15:54


When buying a house , the buyer’s decision relies heavily on the price set by the seller. It can also spell the decision to see and visit the property.

Is the selling price of the house for sale within the range of the budget of the seller?

So it is important not to overprice the property. If the house is overpriced, it will not sell quickly. It become stale and no one gives the listing anymore attention. Pricing should be done with caution. It can turn on or turn off prospects.

After being staled for a period, the selling price is reduced because the market can not bear the price. This can signal to the buyers that it was and may still be overpriced.

Even if you find an unaware buyer that appears willing to pay the high price, when the buyer applies for a mortgage, chances are good that the lender's appraisal will force the price back down to its market value.

If the house is undervalued, it will sell quickly but the net proceeds will not meet the full potential value of the house sold.

To help you set the price, an an experienced realtor can ensure that the price you set is competitive and will give you the best value for your property.

This is because the realtor will consider the following factors:
1) Location: Is the house you are selling located in a desirable location where the demand is high? You may be able to get a higher price than you can for the same house in an area which is less desirable.
2) Condition: A house that has been well kept and maintained will always sell faster than one that needs repairs and maintenance work like termite control.
3) Desirable Amenities: Some realtors give this so much value while some sees it just an add-on to the property being sold where price may not be affected by it that much.

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